Re: [LAU] pro gear that runs embedded linux...

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To: linux-audio-user <linux-audio-user@...>
Date: Thursday, September 5, 2013 - 8:21 pm

On Thu, 2013-09-05 at 14:32 -0500, Charles Z Henry wrote:

And that is exactly what people think. If it is based on Linux, it's for
geeks. Customers, even professional audio and video engineers want to
pay for something that already does work. Sure, they are aware that a
product does work without the need to do the setup, but they experienced
Linux with extra work and so it feels bad. Another emotional thing is
the secret recipe. Secret is better than open in the minds of most
customers. It's wiser not to advertise what's inside a product, there
are just some exceptions, if a company can make hardcore heavy rotation
commercials and sell a live style such as Apple and Microsoft, then it
sells. "We sell the product with the secret recipe inside."

An engineer want's to buy a mixer etc. and not a kernel. Known companies
selling professional mixers don't advertise that they have Alps faders
inside, this is done by companies who sell amateur mixers.

Take a look at the way those companies try to sell their products:

http://ams-neve.com/ -> http://ams-neve.com/products

http://www.behringer.com/EN/Home.aspx ->
http://www.behringer.com/EN/products/index.aspx

Both do it target-group-specific.

There's no target group for "once you've gone through the work", if you
want to sell.

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Messages in current thread:
[LAU] pro gear that runs embedded linux..., Jörn Nettingsmeier, (Thu Sep 5, 6:15 pm)
Re: [LAU] pro gear that runs embedded linux..., Moshe Werner, (Sat Sep 7, 7:15 pm)
Re: [LAU] pro gear that runs embedded linux..., Ralf Mardorf, (Sun Sep 8, 10:29 am)
Re: [LAU] pro gear that runs embedded linux..., Krause, Mathias, (Tue Sep 10, 11:59 am)
Re: [LAU] pro gear that runs embedded linux..., Fons Adriaensen, (Sat Sep 7, 7:25 pm)
Re: [LAU] pro gear that runs embedded linux..., Ralf Mardorf, (Sun Sep 8, 10:31 am)
Re: [LAU] pro gear that runs embedded linux..., Moshe Werner, (Sat Sep 7, 10:03 pm)
Re: [LAU] pro gear that runs embedded linux..., Fons Adriaensen, (Sat Sep 7, 10:27 pm)
Re: [LAU] pro gear that runs embedded linux..., Patrick Shirkey, (Sun Sep 8, 7:55 am)
Re: [LAU] pro gear that runs embedded linux..., Moshe Werner, (Sun Sep 8, 8:12 am)
Re: [LAU] pro gear that runs embedded linux..., Chris Bannister, (Mon Sep 9, 12:31 pm)
Re: [LAU] pro gear that runs embedded linux..., Moshe Werner, (Mon Sep 9, 3:00 pm)
Re: [LAU] pro gear that runs embedded linux..., Patrick Shirkey, (Sun Sep 8, 9:04 am)
Re: [LAU] pro gear that runs embedded linux..., Felix Homann, (Sat Sep 7, 10:09 pm)
Re: [LAU] pro gear that runs embedded linux..., Simon Wise, (Fri Sep 6, 7:43 am)
Re: [LAU] pro gear that runs embedded linux..., Jeremy Jongepier, (Thu Sep 5, 7:44 pm)
Re: [LAU] pro gear that runs embedded linux..., Peter P., (Thu Sep 5, 10:52 pm)
Re: [LAU] pro gear that runs embedded linux..., Milan Lazecky, (Fri Sep 6, 2:19 am)
Re: [LAU] pro gear that runs embedded linux..., Clemens Ladisch, (Thu Sep 5, 7:39 pm)
Re: [LAU] pro gear that runs embedded linux..., Jostein Chr. Andersen, (Thu Sep 5, 7:25 pm)
Re: [LAU] pro gear that runs embedded linux..., Ralf Mardorf, (Thu Sep 5, 7:16 pm)
Re: [LAU] pro gear that runs embedded linux..., Chris Bannister, (Sat Sep 7, 10:22 am)
Re: [LAU] pro gear that runs embedded linux..., Paul Davis, (Sat Sep 7, 1:46 pm)
Re: [LAU] pro gear that runs embedded linux..., Ralf Mardorf, (Sat Sep 7, 4:08 pm)
Re: [LAU] pro gear that runs embedded linux..., Ralf Mardorf, (Sat Sep 7, 11:12 am)
Re: [LAU] pro gear that runs embedded linux..., Charles Z Henry, (Thu Sep 5, 7:32 pm)
Re: [LAU] pro gear that runs embedded linux..., Ralf Mardorf, (Thu Sep 5, 8:21 pm)
Re: [LAU] pro gear that runs embedded linux..., Al Thompson, (Sat Sep 7, 1:30 am)
Re: [LAU] pro gear that runs embedded linux..., Fons Adriaensen, (Sat Sep 7, 9:14 am)
Re: [LAU] pro gear that runs embedded linux..., Ralf Mardorf, (Sat Sep 7, 11:07 am)
Re: [LAU] pro gear that runs embedded linux..., Nick Copeland, (Thu Sep 5, 7:25 pm)
Re: [LAU] pro gear that runs embedded linux..., Fons Adriaensen, (Thu Sep 5, 7:04 pm)
Re: [LAU] pro gear that runs embedded linux..., Charles Z Henry, (Thu Sep 5, 7:36 pm)
Re: [LAU] pro gear that runs embedded linux..., Jörn Nettingsmeier, (Fri Sep 6, 9:52 am)
Re: [LAU] pro gear that runs embedded linux..., Gianfranco Ceccolini, (Thu Sep 5, 7:06 pm)
Re: [LAU] pro gear that runs embedded linux..., Julien Claassen, (Thu Sep 5, 6:51 pm)
Re: [LAU] pro gear that runs embedded linux..., Nick Copeland, (Thu Sep 5, 6:49 pm)