Am 16.03.2013 14:09, schrieb Paul Davis:
Correct. Most childern, that ever have tasted the Burger will not allow
their parents to pass by a McDonalds/BurgerKing "restaurant" whithout
heavyly demanding to stop and buy.
Anyway: the marketing is not only the advertisement, that is not even
the most important part. The most important is, that *there are*
MacDonalds/BurgerKing/CocaCola selling points on every corner upon the
face of the planet. And everybody, who walks in, *knows* what he/she
will find inside. It is a selling-infrastructure, that sells products.
If you have none, you do not compete...
> of course, it can be done much better, but they're in the
There was a franchise here in Berlin trying to sell such stuff, they
called them self Gorilla. The food was not so bad but not fantastic
either and about 30% more expensive then other fast food vendors.
They have closed down....
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