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On Sat, Mar 16, 2013 at 9:00 AM, Chris Bannister  wrote:
> On Thu, Mar 14, 2013 at 08:36:40PM +0300, Louigi Verona wrote:

quoted text
> > I agree. Of course, you cannot make total crap a success, no matter

> > how much money you spend on marketing, but once you are beyond total

> > crap, marketing is key!

>

> Yeah, I sort of agree, depending on the product, but how do you explain

> the success of Coca Cola and McDonalds. I reckon they are only

> successful *BECAUSE* of the marketing.

>

as one of my very insightful small business friends likes to say "under

capitalism all food tends to fat, sugar and salt".
these are the taste experiences we crave and enjoy (salt is a bit different

- its very bitter by itself, but has massive positive impacts on our

appreciation of *other* flavor). coca cola and mcdonalds, for all the utter

crap that they peddle, have created products that manage to appeal to these

cravings. of course, it can be done much better, but they're in the

business of doing it well enough, for less money. although marketing has

undoubtedly played a role, i'm sure you could have spent the same amount as

both of them combined to sell arugula salad with roast beets, goat cheese,

roasted walnuts and a blackberry balsamic dressing and gone precisely

nowhere. although hmm, that does sound pretty good ...
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On Sat, Mar 16, 2013 at 9:00 AM, Chris B=

annister <cbannister@slingshot.co.nz> wrote:

On Thu, Mar 14, 2013 at 08:36:40PM +0300, Louigi Verona w=

rote:

quoted text
> I agree. Of course, you cannot make total crap a success, no matter

> how much money you spend on marketing, but once you are beyond total

> crap, marketing is key!

Yeah, I sort of agree, depending on the product, but how do you expla=

in

the success of Coca Cola and McDonalds. I reckon they are only

successful *BECAUSE* of the marketing.as one of m=

y very insightful small business friends likes to say "under capitalis=

m all food tends to fat, sugar and salt". these are the taste =

experiences we crave and enjoy (salt is a bit different - its very bitter b=

y itself, but has massive positive impacts on our appreciation of *other* f=

lavor). coca cola and mcdonalds, for all the utter crap that they peddle, h=

ave created products that manage to appeal to these cravings. of course, it=

 can be done much better, but they're in the business of doing it well =

enough, for less money. although marketing has undoubtedly played a role, i=

'm sure you could have spent the same amount as both of them combined t=

o sell arugula salad with roast beets, goat cheese, roasted walnuts and a b=

lackberry balsamic dressing and gone precisely nowhere. although hmm, that =

does sound pretty good ...
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