Re: [LAU] "Laid to rest is Pro Tools LE"...

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To: <linux-audio-user@...>
Date: Saturday, March 12, 2011 - 7:38 am

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On 03/01/2011 06:54 AM, Nick Copeland wrote:

How can they even hope to compete when Avid has effectively bought out
all the professional magazines?

It's impossible to find a magazine that is not just a marketing tool for
Avid. They are monopolising the market and anything that competes is
given lip service at best by the magazine editors for fear of loosing
access to the great Avid, pie in the sky, US funny money, cash cow.

It's a monopoly and there is very little that any of us Linux guys can
do to fight it at the international mass marketing level. None of us
have access to the kind of financial resources (ie debt) that Avid has.

Just as a test, I setup a google newsfeed with the following terms:

http://news.google.com.au/news/section?gl=au&pz=1&cf=all&ned=us&hl=en&cs...

-------------
linux audio, linux video, linux multimedia, linux software, linux audio
development, linux music, music made with linux, linux sound production,
linux music production, linux digital audio, linux audio engineering,
linux radio, linux audio conference, linux midi, linux sound, linux
digital audio workstation
-------------

You can see the results for yourself at what kind of exposure there
already is in the mainstream media.

> It might be possible to poll/harass/promote linux audio with some of

--
Patrick Shirkey
Boost Hardware Ltd.

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On 03/01/2011 06:54 AM, Nick Copeland wrote:

>
I
wonder
how we could evangelize Linux Audio more effectively to the

Linux audio needs marketing, it needs to get some editorial space
(which is
basically free advertising) that says the platform and tools are where
people
should maybe consider being.

Now the Harrison boys might have some reason to do that but I doubt it,
ie,
they have a marketing budget but I don't think that will be for
promoting the
Linux product line.

How can they even hope to compete when Avid has effectively bought out
all the professional magazines?

It's impossible to find a magazine that is not just a marketing tool
for Avid. They are monopolising the market and anything that competes
is given lip service at best by the magazine editors for fear of
loosing access to the great Avid, pie in the sky, US funny money, cash
cow.

It's a monopoly and there is very little that any of us Linux guys can
do to fight it at the international mass marketing level. None of us
have access to the kind of financial resources (ie debt) that Avid
has.

Just as a test, I setup a google newsfeed with the following terms:

http://news.google.com.au/news/section?gl=au&pz=1&cf=all&ned=us&hl=en&csid=7761883e5c5cb9b3&ict=ln
-------------
linux audio, linux video, linux multimedia, linux software, linux audio
development, linux music, music made with linux, linux sound
production, linux music production, linux digital audio, linux audio
engineering, linux radio, linux audio conference, linux midi, linux
sound, linux digital audio workstation
-------------

You can see the results for yourself at what kind of exposure there
already is
in the mainstream media.
 

It might be possible to poll/harass/promote linux audio
with some of the audio
magazines and see if anybody wants to pick up the story and run with
it. I only
rarely read these and their current focus may be away from free
platforms and
into apps at the moment.

After that, if their attention can be grabbed, somebody has to decide
what to
present. That will be difficult. Corporate marketing messages are all
about
focusing on the current developments, the differentiators and the
message
that the company wants to take to the market. The rather anarchic Linux
Audio community might not have a single coherent message that they want
to be brought across: what does Linux Audio have to offer? Read that
statement carefully, it is not intended as a challenge as I think linux
audio
has a lot to offer however that has to be packaged into a 'nugget', a
single
message that goes out to the market.

Regards, nick.

_______________________________________________
Linux-audio-user mailing list
Linux-audio-user@lists.linuxaudio.org
http://lists.linuxaudio.org/listinfo/linux-audio-user

--
Patrick Shirkey
Boost Hardware Ltd.

--------------070301060105020601030205--

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Messages in current thread:
[LAU] "Laid to rest is Pro Tools LE"..., Mark Knecht, (Mon Feb 28, 6:22 pm)
Re: [LAU] "Laid to rest is Pro Tools LE"..., Renato, (Wed Mar 2, 2:47 pm)
Re: [LAU] "Laid to rest is Pro Tools LE"..., Jeremy Jongepier, (Wed Mar 2, 3:23 pm)
Re: [LAU] "Laid to rest is Pro Tools LE"..., Ray Rashif, (Wed Mar 2, 3:06 pm)
Re: [LAU] "Laid to rest is Pro Tools LE"..., Burkhard Wölfel, (Tue Mar 1, 10:30 pm)
Re: [LAU] "Laid to rest is Pro Tools LE"..., Jeremy Jongepier, (Tue Mar 1, 8:10 pm)
Re: [LAU] "Laid to rest is Pro Tools LE"..., Bearcat M. , (Tue Mar 1, 8:45 pm)
Re: [LAU] "Laid to rest is Pro Tools LE"..., Jeremy Jongepier, (Tue Mar 1, 9:22 pm)
Re: [LAU] "Laid to rest is Pro Tools LE"..., S C Rigler, (Tue Mar 1, 9:02 pm)
Re: [LAU] "Laid to rest is Pro Tools LE"..., Jeremy Jongepier, (Tue Mar 1, 9:21 pm)
Re: [LAU] "Laid to rest is Pro Tools LE"..., S C Rigler, (Tue Mar 1, 9:30 pm)
Re: [LAU] "Laid to rest is Pro Tools LE"..., Folderol, (Tue Mar 1, 11:46 pm)
Re: [LAU] "Laid to rest is Pro Tools LE"..., Alexandre Prokoudine, (Tue Mar 1, 11:32 pm)
Re: [LAU] "Laid to rest is Pro Tools LE"..., Bearcat M. , (Tue Mar 1, 11:16 pm)
Re: [LAU] "Laid to rest is Pro Tools LE"..., Ricardus Vincente, (Tue Mar 1, 11:19 pm)
Re: [LAU] "Laid to rest is Pro Tools LE"..., Bearcat M. , (Tue Mar 1, 9:12 pm)
Re: [LAU] "Laid to rest is Pro Tools LE"..., Jörn Nettingsmeier, (Tue Mar 1, 8:01 pm)
Re: [LAU] "Laid to rest is Pro Tools LE"..., Bearcat M. , (Tue Mar 1, 8:44 pm)
Re: [LAU] "Laid to rest is Pro Tools LE"..., Jörn Nettingsmeier, (Wed Mar 2, 9:58 am)
Re: [LAU] "Laid to rest is Pro Tools LE"..., Mark Knecht, (Wed Mar 2, 2:18 pm)
Re: [LAU] "Laid to rest is Pro Tools LE"..., Alexandre Prokoudine, (Thu Mar 3, 12:00 pm)
Re: [LAU] "Laid to rest is Pro Tools LE"..., Mark Knecht, (Thu Mar 3, 12:29 pm)
Re: [LAU] "Laid to rest is Pro Tools LE"..., Thomas Vecchione, (Fri Mar 4, 1:58 pm)
Re: [LAU] "Laid to rest is Pro Tools LE"..., Renato, (Thu Mar 3, 12:53 pm)
Re: [LAU] "Laid to rest is Pro Tools LE"..., Paul Davis, (Tue Mar 1, 9:01 pm)
Re: [LAU] "Laid to rest is Pro Tools LE"..., Luke Peterson, (Tue Mar 1, 8:44 pm)
Re: [LAU] "Laid to rest is Pro Tools LE"..., Nick Copeland, (Mon Feb 28, 7:54 pm)
Re: [LAU] "Laid to rest is Pro Tools LE"..., Patrick Shirkey, (Sat Mar 12, 7:38 am)
Re: [LAU] "Laid to rest is Pro Tools LE"..., Patrick Shirkey, (Wed Mar 9, 7:08 am)
Re: [LAU] "Laid to rest is Pro Tools LE"..., David Baron, (Mon Feb 28, 8:05 pm)
Re: [LAU] "Laid to rest is Pro Tools LE"..., Paul Davis, (Mon Feb 28, 8:34 pm)
Re: [LAU] "Laid to rest is Pro Tools LE"..., Ronald Stewart, (Mon Feb 28, 8:57 pm)
Re: [LAU] "Laid to rest is Pro Tools LE"..., Nick Copeland, (Mon Feb 28, 6:37 pm)
Re: [LAU] "Laid to rest is Pro Tools LE"..., Ricardus Vincente, (Mon Feb 28, 6:44 pm)
Re: [LAU] "Laid to rest is Pro Tools LE"..., Joe Hartley, (Mon Feb 28, 7:28 pm)
Re: [LAU] "Laid to rest is Pro Tools LE"..., James Stone, (Mon Feb 28, 7:02 pm)
Re: [LAU] "Laid to rest is Pro Tools LE"..., Ricardus Vincente, (Mon Feb 28, 7:14 pm)
Re: [LAU] "Laid to rest is Pro Tools LE"..., James Stone, (Mon Feb 28, 7:35 pm)