On Monday 28 February 2011 13:22, Mark Knecht wrote:
Ardour-in-a-box (meaning not a retail box, but a self-contained, optimally
configured Linux distro that boots quickly from CD or flash drive, detects
everything, sets up Jack appropriately and autoruns Ardour) would probably
help some. I've noticed that most of the studio people I know still get a
lot of their information from magazines, so maybe some kind of fundraising
drive to get a full page ad in, like, Mix would be useful. Preferably one
that humanizes the software, rather than just a screenshot and some bullet
points and "free free free".
I also know a guy who, as recently as 2 years ago, was still procuring old
equipment so he could keep running Windows 98 and CEP or whatever software
it is that he's been using all this time. Workflow conservatism is what's
driving people like him, in both hardware and software. I think competing
with that will be harder than going after noobs, even with "Does more than
ProTools LE does and it's free and works on more hardware" as a carrot.
Campaigning to get the better Ardour video tutorials (on Youtube) featured
on the different audio news sites might be helpful too.
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