On Sat, September 1, 2012 3:12 am, Harry van Haaren wrote:
I think Paul has already framed this. They are not comfortable putting it
out in the wild unless they are sure that their quality standards will be
met. In that case they will need to have a support agreement with the LS
guys and that means Christian et al will have to work, which means unless
they can get NI to pay them for their time they either have to work for
free or make enough money from the associated projects that gain by having
Given that almost no one in this mailing list actually spends significant
amounts of money on Linux Audio Software that means they have to get
income from a much larger userbase and until we have definitive proof that
userbase is going to contribute income to the project the only thing
driving it forward is self motivation.
So, if we want projects like this to succeed we as a community have to be
prepared to make the effort to educate the wider market.
Which means everyone contributing to the global marketing effort...
So, get our your blogs, your tweet decks, your facebooks, your pinterests,
your myspace and your diggs, start writing keyword rich content and
linking it back to our community landing pages, flood the forums with
links, and even gasp *pay* real money for advertising in real physical
media like magazines and trade journals and then let's see how big our
global userbase really is.
As it stands there is a push towards NAMM in January 2013 but compared to
the rest of the noise out there it will be easily lost in the crowd if we
don't put in the time to capitalise on it. Those people who are in the
States and have some spare time and resources might want to consider
getting involved in a grassroots education campaign for the NAMM
There are several companies that are going to be there this year so having
a side event or even pooling resources to make a theme might raise some
eyebrows in a good way.
One thing we have going for us is that the products we make are definitely
high end so that is a good place to start if we want to create a marketing
theme and educational campaign based around it.
Boost Hardware Ltd
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