> From:
consortium-bounces@lists.linuxaudio.org [mailto:consortium-
> bounces@lists.linuxaudio.org] On Behalf Of Patrick Shirkey
> Sent: Friday, April 20, 2012 6:00 AM
> To:
consortium@lists.linuxaudio.org
> Subject: Re: [Consortium] Advertising Policy - linuxaudio.org
>
>
> On Fri, April 20, 2012 11:10 am, Daniel James wrote:
> > Hi Patrick,
> >
> >>>> I would like to proceed with this first "customer" and will need
> >>>> to migrate the subdomains to the new location first.
> >
> > I agree with Ico that the value of the support and goodwill that we
> have
> > from Virginia Tech and other educational institutions is far higher than
> > what we could reasonably expect to earn from Internet advertising.
> >
>
> I don't see how advertising on some of the subdomains will stop any of
> those institutions from continuing to support the goals of the Consortium.
> If that was the case then all Universities would have to do *everything*
> using not for profit solutions. I seriously doubt that the Universities of
> the world want people and businesses to do everything for free. While
> that
> is a personal political choice should the Consortium have a political
> agenda against capitalism?
>
>
> > If there are new companies that would like to support our work, there
> > are other ways for them to do that - such as becoming an active
> member
> > of the consortium, hosting LAC, sponsoring conference trips and the
> > like. This will earn them more kudos than advertising, which would have
> > a pretty low response rate anyway. Free Software developers don't buy
> > much, they build what they need instead :-)
> >
>
> We should be offering those options already as that would give them
> access
> to our immediate community. How then do we let the world know about
> their
> support? One standard way is to provide promotional opportunities
> across
> our online content.
>
> Advertising and online promotions through a Linux Digital channel will
> give companies exposure to anyone who happens to drop by any of the
> online
> locations we place their advertisements. If we are going to restrict
> ourselves to only focusing on institutions and people who are already
> part
> of the community then we are missing a big opportunity for growth.
>
> While a large part of the Linux Audio community is built on the efforts
> and support of Universities and volunteers it seems like cutting our nose
> to spite our face by restricting ourselves from providing support and
> marketing opportunities to businesses that want to have that brand
> association or leverage off the SEO potential from our combined and
> continuing efforts on building out our content over the years.
>
>
> > The online video channel idea sounds like it could be viable, but
> > looking at the economics of YouTube advertising and what it takes to
> > become a content partner there, I don't think our existing community is
> > large enough to make it pay.
> >
>
> Youtube advertising relies on mass market principals. Our core "selling"
> point is that we have valuable brand association. This gives us the
> ability to set specific rates for allowing companies to associate their
> brand with ours. Another opportunity we present is access to a
> dedicated
> bunch of eyeballs. However it will work to our advantage too if we have
> highly recognised brands associated with our content. Whether you like it
> or not people who are new to Linux Audio will feel more confident in
> taking a leap if they see brands they recognise.
>
>
> > I would suggest looking at creating video tutorials on cross-platform
> > Free Software like Ardour or Audacity as a related possibility. See:
> >
> >
>
http://support.google.com/youtube/bin/answer.py?hl=en&answer=8283
> 9#AU
> >
>
> That could be useful but I don't have the time to make many videos
> myself
> at the moment. However there is scope for other people to contribute
> content for this purpose. There is already a lot out there in that regard
> but I haven't had the time to collate it all and post it anywhere. I have
> considered a section on lmv for tutorials but I am leaning towards a new
> subdomain for that purpose. i.e journal.lao
>
> > You may need permission from software authors to monetize videos
> > containing screenshots (there is no allowance for Free Software in the
> > policy):
> >
> >
>
http://support.google.com/youtube/bin/answer.py?hl=en&answer=1381
> 61
> >
>
> That is a very unusual take on things. It might become an issue but I see
> that as a very low risk. If anyone was upset about their software being
> used to make videos or articles that are also hosted on sites with paid
> advertising then we could provide a contact form for them to get in
> touch
> with us for removal.
>
> Did you or Dave have any issues with clearing rights for screenshots in
> the books and articles that you have published professionally? That
> would
> be useful information for an FAQ.
>
>
> >>> Next to that, my personal take on advertising on linuaudio.org is that
> >>> the Net is already crippled with ads. Online marketing techniques
> come
> >>> with strings attached such as the general development of pervasive
> >>> tracking systems
> >
> > I agree that Aymeric made a good point there.
> >
>
> Sure, we can have our own tracking/analytics if we choose to. I haven't
> made any plans for any analytics or tracking but I think we have an
> opportunity to provide a complete solution for any member of the
> community
> to integrate into their website and help the channel expand. That would
> have to come at a later date though and would be dependant on
> making some
> cash first.
>
>
>
> --
> Patrick Shirkey
> Boost Hardware Ltd
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