> The penguin and letters sharp and distortion free with their relative
Yet, the Internet teems with such atrocious examples. Your point is valid
nonetheless, as ultimately those same designers may make a bad choice no
matter what kind of a logo selection we furnish... Still, there is a part of
me which wants to make [at least online] logo as much idiot-proof as
possible. Hence my genuine interest in the latest version.
> > Ironically, all this is moot since I love the latest proposed logos on
I do agree that the square frame with rounded edges definitely struggles to
establish its own unique identity due to plethora of precedents. For this
reason, my take is that having one sharp corner to complement the "ground
line" under penguin's feet (as suggested in my previous e-mail), would allow
for that sense of "freshness." OTOH, the logo with an elliptical frame
definitely looks refreshing and on a busy page its b&w format will
inadvertently draw attention.
> recognition. The penguin and text makes for a strong shape, where any
We both have agreed, however, that the inverted logo by itself (the last one
in the set with the black background) is inadequate. Hence, this in and of
itself will not suffice.
I'd say, you are wasting your precious brain cycles on a total flame. The
logo has been out there to be commented upon for quite some time, and for
such a comment to arrive this late in the process is neither constructive
nor useful. Personally, I am convinced that the current logo not only meets
all the programmatic/aesthetic needs, but also satisfies all of the